4 Reasons You Should Still Invest in Business Signage

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No matter how big or small a business is, a sign is a must-have. No, we're not talking about those pictures and banners on websites. We're talking about physical signage yard signs, banners, and the like. These advertising solutions are still incredibly effective for many reasons.

Today, we're going to be sharing those reasons to help you understand exactly why you should still invest in business signages:

1. Establishing a Presence

When you're still starting out, the first and most important step you should take is establishing your presence in the market. In other words, you'll need to be visible to your target audience. This is where signage comes in. Small and large businesses alike use a wide variety of signage—yard signs, banners, and the like—to catch the attention of passersby.

Apart from establishing your presence, the best way to get people to notice and recognize your business, aside from having a good product, is to have good signage at the storefront. It sits there visible to everyone, and it will take some effort from the customer to actually ignore it.

2. Making A Statement

Aside from attaining visibility, having a good business sign actually sends a message to your business as a whole. After all, as much as your business is a physical entity, it's also a thought. A thought is better conveyed through a good message. And a good message is best conveyed with a good visual vocabulary.

Whether you're trying to convey quality, products, services, or even prices, having eye-catching signage is the best way to do it.

3. Selling Products

Again, as much as your business is a physical entity, you cannot simply rely on space alone to do the selling. Good signage can, in fact, really help set the tone and attitude of your business and can also be a great help in selling your products.

Let's use a pizza business as an example. Say you have a pizza business that sells pizzas for a really good price, a price that's too good to be true. To help establish a good price for your products, you need to have good signage. And if you have good signage, it should be able to clearly convey the message that the price is not a mistake. After all, you put the sign there!

4. Making A Lasting Impression

If you have good business signage, it doesn't mean that you have to replace it every day. Good business signs, after all, are designed to last for weeks, months, perhaps even years. At the same time, with good business signage, you can ensure that your business is remembered even after the day is done.

A good business sign doesn't simply convey a message—it can establish a tone and an attitude. Passersby can be affected by it, and it can leave an impression on them. This positive impression can lead to various things, such as storefront visits, website visits, and the like!


No matter how big or small your business is, no matter how modern or down-to-earth your target market is, you need to find a way to stand out from the crowd. For businesses that are still starting out, the best way to do that is to have a good sign. And for existing businesses, the best way to re-establish a good presence, or to make a good impression, is to, once again, have a good sign. Really, you cannot go wrong investing in signs. They will sit there all the time, advertising to everyone that passes by about what you have to offer and what you're all about!

Printree helps grow businesses by offering quality prints, signs, and more. If you are looking for signs in Chattanooga, work with us today!