What You Need to Consider When Creating Outdoor Signs

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An effective outdoor sign can be quite a powerful marketing tool for your business. It can help you attract new customers and boost sales. However, designing an effective sign is not always easy. There are a few things you should keep in mind to create an eye-catching and effective sign.


If you're planning on creating an outdoor sign, there are several factors you must consider to make sure it's effective. One of the most important is location.

This may seem like a no-brainer, but making sure your sign is visible from the street or sidewalk is essential. If it's hidden behind bushes or trees, potential customers may never even see it.

When choosing a location for your sign, it's also essential to consider the flow of traffic. You want to choose a spot where people will see your sign, so it's vital to pick a spot with a lot of foot traffic.

Another vital factor to consider is making sure your sign is readable. This means choosing a spot with enough light so people can see your sign clearly. If your sign is in a dark spot, people may have difficulty reading it.

Color Scheme

One of the most important factors to consider when creating an outdoor sign is the color scheme. The colors you use on your sign can significantly impact its overall look and feel, so choosing a scheme that will complement your business's branding is crucial.

If you already have a business logo and brand colors, you'll want to use those colors on your outdoor sign. This will help create a cohesive look for your business and make it easy for potential customers to recognize your brand. If you don't have a brand logo or brand colors yet, now is definitely the time to choose them! When selecting colors for your outdoor sign, consider what colors will best represent your business and appeal to your target customers.

The location of your sign will also impact the colors you use. For example, if your sign is placed in a shady spot, you'll want to use lighter colors that won't fade as quickly in the sun. If your sign is placed in a spot that's exposed to direct sunlight, you'll want to use darker colors that won't fade as quickly.


There are a few things you must take into account when creating an outdoor sign. One of the most important is typography. The typeface you choose will need to be highly legible from a distance and appropriate for the message you're trying to communicate.

The size of the typeface is probably the most crucial factor to consider. It needs to be large enough to be legible from a considerable distance but not so large that it looks out of proportion or takes up too much space. A good rule of thumb is to use a typeface that's at least 30pt, but this will vary depending on the specific font and the length of the text.

Another important consideration is whether to use a serif or sans serif typeface. Serif typefaces are those with small lines attached to the ends of the strokes, while sans-serif typefaces don't have these lines. In general, serif typefaces are more legible in print, while sans serif typefaces are more legible on screens. However, there are many legible serifs and sans serif typefaces, so this isn't a hard and fast rule.

Final Thoughts

Outdoor signs are an extremely effective way to market your business. They are highly visible and can reach a large audience. You can use them to promote special offers, events, and products. When designed and placed correctly, outdoor signs can be a powerful marketing tool. So, make sure to consider the above factors to create an effective outdoor sign for your business.

Create effective outdoor signs for your business with the help of Printree. At Printree, we are devoted to making your business message stand out. We offer a free consultation to ensure you are getting the sign or graphic that you need to grow your Chattanooga business. Request a quote now!