The Benefits of Having a Great Brochure for Your Business

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Even in this digital age, where customers may access information about your business on the internet, physical brochures are still a part of many marketing campaigns.

A brochure booklet definitely has solid advantages. Below are just a few examples.

1. It Does Not Cost Much to Produce

Marketing requires both time and large sums of money. The time factor is more important, as more time spent on marketing results in greater profit. Printed brochures are cheap; you can cut costs in the design department by using design tools instead of hiring a professional designer.

Design tools are available for free; all you have to do is choose the template that best fits your brand, customize it any way you like, and print it out. What’s more, these tools are easy to use and don’t require any experience whatsoever.

2. It Enables Consistent Branding

A great brand identity is a crucial part of your marketing campaign, as it enables you to represent your business in a way that is immediately recognizable. A logo, a color scheme, and a call-to-action text are just a few elements that can contribute to a strong brand identity.

When it comes to printing, you can invest in a custom template for your brochure. This way, you will be able to rely on the same design across your marketing campaign.

3. It Is Easy to Use

Traditional marketing materials like posters and flyers require customers to act independently. For instance, if a customer wants to learn more about your business, they have to make a phone call or visit your website.

Brochures, on the other hand, are tangible promotional materials. They do not require any action on the part of the customer. You can give out the brochures to your customers, and they will be able to read the information that you have provided.

4. It Can Be Delivered in Bulk

In today’s marketing campaigns, getting the word out about your business is important. That’s why your marketing efforts should be both widespread and consistent. In this case, brochures can help you achieve both goals.

Unlike other traditional marketing materials, brochures can be handed out to thousands of people within a short period of time.

5. It Is Easy to Track

For a marketing campaign to be successful, you must know how well it performs. When you are using print brochures for your business, it is easy to track performance. You can analyze your advertising expenses, the number of leads generated, the amount of business you received, and so on. Tagging each brochure with a unique ID or QR code will help you track its journey from start to finish.

For instance, if an individual receives a brochure, looks at it, and then decides to call your business, you can trace the progress of this brochure from the initial print order to the sales call.


Overall, when a customer is walking down the street and sees a detailed brochure displayed in the front window of a restaurant, they cannot help but stop and read it. When a customer receives a free brochure about your business in their mailbox or in their newspaper, they feel obliged to take a look. Therefore, brochures still have a place in the modern marketing world.

If you are looking for a well-trusted company that produces brochures in Chattanooga, look no further than our services here at Printree. We specialize in high-quality printing, signage, and vehicle wraps in the Chattanooga area. Call us today and let us work on printing the amazing brochures your company currently needs.